Chinese Platform Operating Policies
Due to local regulations and platform policies in China, all content uploaded to Chinese platforms is subject to a review process. As a result, some content may be restricted or rejected.
📘 Bilibili Platform Operating Policies
The following guidelines are summarized based on Bilibili’s operating policies.
Account Verification & Real-Name System • Passport/Visa: Valid passport required • Mobile phone: A Chinese phone number is the most stable option ** Important ** - Only one account per person can be verified (Creating multiple accounts using the same information may result in account suspension.) - Real-name information cannot be changed after verification (Rejection rate exceeds 90% once submitted incorrectly.)
Content Creation & Posting – Foreign-Friendly Rules • Prohibited Content - Political or government criticism, incitement of social unrest, violent or sexual content, and copyright infringement - AI-generated content: Must be clearly labeled as “AI Generated” (Use of deepfake content results in permanent suspension.) • Special Permissions for Foreigners - Cultural comparison content: Allowed if neutral (Statements implying cultural “superiority” are not permitted.) - Foreign-language content: English, Japanese, or Korean subtitles are allowed (A Chinese title and description are required.) • Additional restrictions - Use of sensitive terms is prohibited, including references to certain Chinese representative offices.
Advertising/Live Streaming/E-commerce – Foreign Business Operations • Advertising (AD): Sponsored content must include #广告 and the phrase “本视频包含广告” (Chinese for “This video contains advertising.”) • Medical/Investment Ads: Review time is typically 7–15 days, approximately twice as long as standard ads. • Live Streaming - Selling products such as cosmetics or health supplements requires FDA or CE certificates (Chinese certificates alone are not sufficient.) - Foreign brand promotion must clearly state the country of origin (e.g., “Made in Korea”). • E-commerce: Overseas products require proof of import tax payment, which is automatically verified by the platform.
Personal Data Protection – Compliance with PIPL (Personal Information Protection Law) • Data storage & transfer - User data is stored only on servers within China (GDPR does not apply.) - Cross-border data transfers require approval from the National Internet Information Office, which may take 30 days or more. • Advertising targeting: Excessive data collection is strictly prohibited (Violations may result in account suspension.)
Copyright & IP – Uploading Foreign Content • Music/Video - Copyrighted content from Korea, Japan, or the United States requires a valid Bilibili Music or Animation license. - Unauthorized use results in content removal and warnings (3 warnings may lead to permanent suspension). • Reporting & enforcement - Copyright infringement reports trigger platform investigations. - Repeated violations may result in legal action.
📙 Kuaishou Platform Operating Policies
The following guidelines are summarized based on Kuaishou platform operating policies.
Account Verification & Real-Name System • Required documents: valid passport or Chinese visa (travel document not accepted) • Mobile phone: Chinese phone number is most stable ** Important Information ** - Only one account can be verified per person (duplicate registration will result in account suspension) - Information cannot be changed after verification (rejection rate over 90%)
Content Creation & Posting – Foreign-Friendly Rules • Prohibited Content - Political/government criticism, incitement of social unrest, violent/sexual content, copyright infringement - AI content: must be labeled "AI Generated" (use of deepfake content will result in permanent suspension) • Special Permissions for Foreigners - Cultural comparison content: videos comparing cultures allowed (no statements of "superiority") - Foreign language content: English/Japanese/Korean subtitles allowed (Chinese title/description required) • Sensitive words prohibited, such as Chinese representative offices
Advertising/Live Streaming/E-commerce – Foreign Business Operations • Advertising Policy - Sponsored content must include "#广告" + "本视频包含广告" (Chinese for "Contains Advertisement") - Medical/Investment Ads: review 7–15 days (twice as long as regular ads) • Live Streaming - Minors prohibited from late-night streaming (22:00–6:00) - Selling cosmetics/health products requires FDA/CE certificates (Chinese certificates only not sufficient) • E-commerce Rules - Product detail pages must indicate ingredients, origin, and expiration date - Selling counterfeit products entails legal responsibility
Personal Data Protection • Data storage: stored only on servers within China (GDPR not applicable) • Overseas data transfer: requires approval from Chinese Internet Information Office (over 30 days) • Advertising targeting: excessive data collection prohibited (account suspension if violated)
Copyright & IP Protection • Uploaded content: music/video must have Kuaishou license (unauthorized use will result in deletion + warning) • Reporting system: copyright infringement report → platform investigation → repeated violations result in permanent suspension
Violation Handling & Appeals • Sanction steps: warning → feature restriction → account suspension → permanent suspension • Major violations: political topics, false advertisements, copyright infringement, community violence • Appeal procedure: submit legal evidence → processed in 3–5 days
📕 Rednote Platform Operating Policies
The following guidelines are summarized based on Rednote’s platform operating policies.
Account Verification & Real-Name System • Required documents: Passport/Visa - Valid passport required • Mobile phone: A Chinese phone number is the most stable option
Content Creation & Posting Rules • Prohibited Content - Political or government criticism, incitement of social unrest, violent or sexual content, and copyright infringement - AI-generated content: Must be clearly labeled as “AI Generated” (Use of deepfake content results in permanent suspension.) • Foreign-Friendly Content - Lifestyle content (e.g., “Global Makeup Tips”) is allowed, provided it is culturally neutral - Foreign-language subtitles are allowed, but a Chinese title and description are required • Additional restrictions - Use of sensitive terms is prohibited, including references to certain Chinese representative offices.
Advertising & E-commerce Operations • Advertising policy: Sponsored content must include #广告 and the phrase “本内容含广告” (Chinese for “This content contains advertising.”) • E-commerce Rules - Product detail pages must clearly display ingredients, country of origin, and expiration date - Imported products require proof of customs tax payment
Personal Data Protection • Data storage: Data storage: User data is stored only on servers within China • Overseas data transfer: Requires approval from Chinese authorities and may take 30 days or more
Copyright & IP Protection • Uploaded content: All uploaded images and text must be original or properly licensed (Unauthorized use will result in content removal and a warning)
Violation Handling & Appeals • Sanction steps: Warning → feature restriction → account suspension → permanent suspension • Major violations: Political content, false or misleading advertising, and copyright infringement • Appeal procedure: Submit legal evidence
📗 iQIYI Platform Operating Policies
The following guidelines are summarized based on iQIYI’s platform operating policies.
Account Verification & Real-Name System • Passport: A valid passport is required • Mobile Phone: A phone number is required (A Chinese number is recommended for better stability. Overseas numbers may face limitations.)
* Important • Only one account per person is allowed (Creating multiple accounts may result in restrictions or suspension.) • Real-name information is difficult to change after verification (Re-verification is required, and approval rates are low.) • Certain features (e.g., monetization, advertising) require additional verification
Content Creation & Posting Rules • Prohibited Content - Political or government criticism, and sensitive topics related to state systems - Content that incites social unrest, rumors, or fake news - Violent, sexual, gambling, or drug-related content - Copyright-infringing content - AI-generated content that violates platform policies (including misleading or deceptive content) • AI-Generated Content - AI-generated content must be clearly labeled as “AI Generated” - Deepfake or synthetic identity content may result in immediate removal and account penalties • Guidelines for Foreign Creators - Foreign-language content (e.g., Korean, English) is allowed - A Chinese title and description are mandatory - Cultural comparison content is permitted if neutral (Expressions implying superiority or discrimination are strictly prohibited.) • Sensitive Content Control - Keywords related to politics, government, or national leaders are prohibited - Certain terms may trigger automatic filtering or posting restrictions
Advertising / Monetization / Live Streaming • Advertising (AD) - Sponsored content must include #广告 and the phrase “本视频包含广告” (“This video contains advertising.”) - Failure to disclose ads may result in content removal or monetization restrictions • Monetization Requirements - Available after reaching certain subscriber and view thresholds - Subject to content quality review and policy compliance • Live Streaming - The same content moderation rules apply to live broadcasts - Selling products requires submission of relevant certifications • E-commerce - Overseas product sales require import certification and customs documentation - False or exaggerated advertising may result in penalties
Personal Data Protection – Compliance with PIPL • Data storage: User data must be stored on servers within China • Data Transfer: Cross-border data transfer requires separate approval (Review periods may apply.) • Advertising Data Usage - Excessive collection of personal data is strictly prohibited (Violations may result in account restrictions or service suspension.)
Copyright & IP Policies • Uploaded content: Movies, dramas, music, and other content require valid iQIYI licenses or authorized rights • Enforcement: - First violation: Content removal - Repeated violations: Account suspension or permanent ban • Reporting System - Copyright infringement reports are reviewed by the platform - Repeated violations may lead to legal action
📓 Douyin Platform Operation Policy
The following guidelines are summarized based on Douyin’s platform operating policies.
Account Verification & Real-Name System • Passport: Valid national ID or passport Foreign users must provide a valid passport • Business / Creator Accounts : Business registration certificate Real-name verification of the designated account manager
* Important • Strict one-person-one-account policy - Creator, personal, and business accounts are all counted under the same identity - Even accounts created under different categories will be treated as duplicate accounts - Upon detection, all associated accounts may be restricted or suspended • After completing real-name verification, account ownership cannot be changed - Mobile number changes are allowed only after re-review and approval • All commercial functions (monetization, advertising, live commerce, brand promotion, etc.) - require separate creator or business certification
Content Creation & Posting Rules • Prohibited Content - Any political or governmental criticism - Sensitive topics related to national systems, sovereignty, or territorial issues - Content that incites social unrest, spreads rumors, or misinformation (including false information about cost of living, public policy, or diseases) - Violence, sexual content, gambling, drugs, self-harm, or encouragement of extreme behavior - Infringement of intellectual property or portrait rights - Policy-violating AI-generated content (including misinformation, misleading content, or deepfake manipulation) • AI-Generated Content - AI-generated content must display the official “AI Generated” label when uploaded - Failure to label will result in content blockingpenalties. - More than 3 violations may lead to monetization suspension - Deepfake content or fabricated videos involving real people or celebrities without consent will be immediately removed, and the account may be permanently banned • Guidelines for Foreign Creators - Content in Korean, English, or other foreign languages is allowed - Chinese title and brief description are mandatory Missing Chinese text may result in limited exposure or upload rejection - Multinational or cultural comparison content is permitted However, content that demeans other cultures or promotes cultural superiority is prohibited Violations may result in content removal and account exposure restrictions • Sensitive Content Control - Keywords related to politics, government, and national leaders are strictly prohibited - Sensitive keyword lists are updated regularly - Violating keywords are automatically filtered and may block uploads - Use the platform’s pre-upload sensitive word check tool before publishing
Advertising / Monetization / Live Streaming • Advertising (AD) - Sponsored or paid promotional content must display “本视频包含广告” (This video contains advertisements) at the beginning of the video and include the #广告 (advertisement) tag when posting - Failure to disclose ads will result in: Content removal, 30-day monetization suspension per violation, Repeated violations may lead to permanent loss of monetization eligibility • Monetization Requirements - Minimum 1,000 followers - Average 10,000 views within the last 30 days - Approval is subject to content quality, policy compliance, and originality review - Accounts operating AI-generated content only may face monetization restrictions • Live Streaming - Live streams are subject to the same content review standards in real time - Violations detected during live streaming may result in immediate broadcast termination - Live commerce requires: Prior product verification, Business qualification review - Foreign creators conducting live commerce must designate a China-based legal representative • E-commerce - Overseas product sales require full compliance with Chinese customs regulations, including: Import permits, Quarantine certificates, Customs clearance documents - Special permits are required for: Food, Cosmetics, Medical devices - Sale of counterfeit products, false information, or exaggerated advertising will result in: Immediate account suspension, Legal liability
Personal Data Protection – Compliance with PIPL • Data storage: All user account and content data must be stored on servers located in mainland China • Data Transfer: Overseas data transfers require national security review approval Review process typically takes 15–30 business days • Personal Data Usage - Excessive data collection or unauthorized third-party data sharing is prohibited,even for commercial purposes - Violations may result in account restrictions or full service suspension
Copyright & IP Policies • Uploaded content: All background music, video clips, and images must have valid usage rights or licenses, Unauthorized use of movie or drama clips is strictly prohibited, Use of copyright-protected content exceeding 1 minute will be immediately flagged • Penalties for Violations - 1st violation: Content removal + warning - 2nd violation: 90-day monetization suspension + exposure restriction - 3rd or repeated violations: Account suspension or permanent ban • Reporting System - Copyright infringement reports are reviewed within 24 hours - Repeated or large-scale violations may result in: Legal action by the copyright owner, Mandatory cooperation by the platform in providing relevant account information
Chinese platform operating policies are closely tied to Chinese laws. Violations may result not only in platform penalties but also in legal liability.