Chinese Platform Operating Policies
Due to local regulations and platform policies in China, all content uploaded to Chinese platforms is subject to a review process. As a result, some content may be restricted or rejected.
📘 Bilibili Platform Operating Policies
The following guidelines are summarized based on Bilibili’s operating policies.
Account Verification & Real-Name System • Passport/Visa: Valid passport required • Mobile phone: A Chinese phone number is the most stable option ** Important ** - Only one account per person can be verified (Creating multiple accounts using the same information may result in account suspension.) - Real-name information cannot be changed after verification (Rejection rate exceeds 90% once submitted incorrectly.)
Content Creation & Posting – Foreign-Friendly Rules • Prohibited Content - Political or government criticism, incitement of social unrest, violent or sexual content, and copyright infringement - AI-generated content: Must be clearly labeled as “AI Generated” (Use of deepfake content results in permanent suspension.) • Special Permissions for Foreigners - Cultural comparison content: Allowed if neutral (Statements implying cultural “superiority” are not permitted.) - Foreign-language content: English, Japanese, or Korean subtitles are allowed (A Chinese title and description are required.) • Additional restrictions - Use of sensitive terms is prohibited, including references to certain Chinese representative offices.
Advertising/Live Streaming/E-commerce – Foreign Business Operations • Advertising (AD): Sponsored content must include #广告 and the phrase “本视频包含广告” (Chinese for “This video contains advertising.”) • Medical/Investment Ads: Review time is typically 7–15 days, approximately twice as long as standard ads. • Live Streaming - Selling products such as cosmetics or health supplements requires FDA or CE certificates (Chinese certificates alone are not sufficient.) - Foreign brand promotion must clearly state the country of origin (e.g., “Made in Korea”). • E-commerce: Overseas products require proof of import tax payment, which is automatically verified by the platform.
Personal Data Protection – Compliance with PIPL (Personal Information Protection Law) • Data storage & transfer - User data is stored only on servers within China (GDPR does not apply.) - Cross-border data transfers require approval from the National Internet Information Office, which may take 30 days or more. • Advertising targeting: Excessive data collection is strictly prohibited (Violations may result in account suspension.)
Copyright & IP – Uploading Foreign Content • Music/Video - Copyrighted content from Korea, Japan, or the United States requires a valid Bilibili Music or Animation license. - Unauthorized use results in content removal and warnings (3 warnings may lead to permanent suspension). • Reporting & enforcement - Copyright infringement reports trigger platform investigations. - Repeated violations may result in legal action.
📙 Kuaishou Platform Operating Policies
The following guidelines are summarized based on Kuaishou platform operating policies.
Account Verification & Real-Name System • Required documents: valid passport or Chinese visa (travel document not accepted) • Mobile phone: Chinese phone number is most stable ** Important Information ** - Only one account can be verified per person (duplicate registration will result in account suspension) - Information cannot be changed after verification (rejection rate over 90%)
Content Creation & Posting – Foreign-Friendly Rules • Prohibited Content - Political/government criticism, incitement of social unrest, violent/sexual content, copyright infringement - AI content: must be labeled "AI Generated" (use of deepfake content will result in permanent suspension) • Special Permissions for Foreigners - Cultural comparison content: videos comparing cultures allowed (no statements of "superiority") - Foreign language content: English/Japanese/Korean subtitles allowed (Chinese title/description required) • Sensitive words prohibited, such as Chinese representative offices
Advertising/Live Streaming/E-commerce – Foreign Business Operations • Advertising Policy - Sponsored content must include "#广告" + "本视频包含广告" (Chinese for "Contains Advertisement") - Medical/Investment Ads: review 7–15 days (twice as long as regular ads) • Live Streaming - Minors prohibited from late-night streaming (22:00–6:00) - Selling cosmetics/health products requires FDA/CE certificates (Chinese certificates only not sufficient) • E-commerce Rules - Product detail pages must indicate ingredients, origin, and expiration date - Selling counterfeit products entails legal responsibility
Personal Data Protection • Data storage: stored only on servers within China (GDPR not applicable) • Overseas data transfer: requires approval from Chinese Internet Information Office (over 30 days) • Advertising targeting: excessive data collection prohibited (account suspension if violated)
Copyright & IP Protection • Uploaded content: music/video must have Kuaishou license (unauthorized use will result in deletion + warning) • Reporting system: copyright infringement report → platform investigation → repeated violations result in permanent suspension
Violation Handling & Appeals • Sanction steps: warning → feature restriction → account suspension → permanent suspension • Major violations: political topics, false advertisements, copyright infringement, community violence • Appeal procedure: submit legal evidence → processed in 3–5 days
📕 Rednote Platform Operating Policies
The following guidelines are summarized based on Rednote’s platform operating policies.
Account Verification & Real-Name System • Required documents: Passport/Visa - Valid passport required • Mobile phone: A Chinese phone number is the most stable option
Content Creation & Posting Rules • Prohibited Content - Political or government criticism, incitement of social unrest, violent or sexual content, and copyright infringement - AI-generated content: Must be clearly labeled as “AI Generated” (Use of deepfake content results in permanent suspension.) • Foreign-Friendly Content - Lifestyle content (e.g., “Global Makeup Tips”) is allowed, provided it is culturally neutral - Foreign-language subtitles are allowed, but a Chinese title and description are required • Additional restrictions - Use of sensitive terms is prohibited, including references to certain Chinese representative offices.
Advertising & E-commerce Operations • Advertising policy: Sponsored content must include #广告 and the phrase “本内容含广告” (Chinese for “This content contains advertising.”) • E-commerce Rules - Product detail pages must clearly display ingredients, country of origin, and expiration date - Imported products require proof of customs tax payment
Personal Data Protection • Data storage: Data storage: User data is stored only on servers within China • Overseas data transfer: Requires approval from Chinese authorities and may take 30 days or more
Copyright & IP Protection • Uploaded content: All uploaded images and text must be original or properly licensed (Unauthorized use will result in content removal and a warning)
Violation Handling & Appeals • Sanction steps: Warning → feature restriction → account suspension → permanent suspension • Major violations: Political content, false or misleading advertising, and copyright infringement • Appeal procedure: Submit legal evidence
Chinese platform operating policies are closely tied to Chinese laws. Violations may result not only in platform penalties but also in legal liability.